Cause Marketing Partnerships
Cause Marketing Guidelines with Food & Friends
Cause marketing (or a commercial co-venture) is a marketing partnership between a company and a nonprofit organization that raises money for the nonprofit organization while promoting a product, service or performance from that company.
The purpose of these guidelines is to maintain positive cause marketing relationships, protect Food & Friends’ and our partners’ reputations, comply with applicable state laws, and meet the Better Business Bureau’s “Standards for Charity Accountability.”
Mission alignment & good standing in the community
- Any promotion must fit with Food & Friends’ mission and reflect positively on the organization.
- Cause marketing partners must have and maintain a positive reputation in their communities.
- All cause marketing promotions to benefit Food & Friends must follow all applicable laws as well at the Better Business Bureau’s Standards for Charity Accountability.
- Cause marketing partners cannot advocate violence, or use violent references / images.
- Cause marketing partners cannot tolerate or promote racism, religious / national typing, sexism, use sexual references / images / vulgarity, or provide any materials deemed offensive to our supporters.
- Cause marketing partners cannot promote gambling or other controversial subjects.
Cause marketing agreements & promotion
- Cause marketing partners must have a signed and approved contract with Food & Friends before any promotion begins.
- Cause marketing agreements must clearly state at the point of sale or contact with consumer to include the:
- Amount per sale or the percent of sale that the partner will donate to Food & Friends (also, if applicable, any specific maximum or guaranteed minimum donation);
- Products, services or performances that are included; and the duration of the promotion.
- The cause marketing partner must maintain an accurate and current accounting of each promotion and retain records for three years after it ends.
- All cause marketing promotions to benefit Food & Friends must follow all applicable state laws.
- Food & Friends does not provide legal advice and encourages partners to seek their own legal counsel. T
- The cause marketing contract must be filed by the company or by Food & Friends in some states. In some states the company must register as a commercial co-venturer.
- In accordance with generally accepted cause marketing standards, Food & Friends may engage in activities that acknowledge its’ partners through a variety of online and offline channels; however, Food & Friends does not engage in activities that could be considered advertising or endorsing its partners.
- Cause marketing partners must submit to Food & Friends the final design of promotional materials containing the Food & Friends name or logo for approval before online or offline production or publication.
- Promotions must not imply Food & Friends’ endorsement of a product or service.
- Cause marketing partners cannot take a political stance.
- All promotional materials must disclose:
- The cause marketing partner’s name and contact information;
- Food & Friends’ name and contact information;
- The amount or percentage of sale that will be donated, products or services included in the promotion and duration of the promotion; and
- If applicable, the maximum limit or guaranteed minimum of the donation.
To discuss partnership opportunities, please contact Lisa Huffman at (202) 269-6880 or Lhuffman@foodandfriends.org.